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The “N” word almost makes you cringe, doesn’t it?  “Niche” has become a buzzy, jargony term these days – everyone talks about it but less and less people actually [...]

Although I think credibility can be overrated, when it comes to personal brands and new business ventures, it’s important to be and make yourself appear as credible as possible. But, who has [...]

What is an Irresistible Offer? When most people first think of creating an irresistible offer, the natural tendency is to think about drastically discounting your product or service.  It’s [...]

Too many people jump to the “course creation” stage too quickly and they end up spending weeks, months, even years – and thousands, sometimes tens-of-thousands of dollars – creating a [...]